SANKALP 2026, the Annual Inter-Institutional Cultural and Management Fest by GL Bajaj Institute of Management & Research, Greater Noida, brings you Madvertising Mania a one-of-a-kind competition that puts your marketing brain, acting, and improvisation skills all to the test at once.

Madvertising Mania is where marketing meets madness. Teams must create and perform a funny, creative, and persuasive live advertisement for a self-chosen product or service, all within a tight time window. The twist? The theme is revealed just 30 minutes before you perform.

Event Details

• 📅 Event Date: 25 March 2026
• 📍 Venue: GL Bajaj Institute of Management & Research, Greater Noida
• 🎯 Event Type: Creative Ad Making & Performance Competition (Inter-Institutional)
• 👥 Team Size: 3 to 6 members
• ⏱ Performance Duration: 3 to 5 minutes
• 🗣 Language: Hindi or English
• 🎲 Theme: Revealed 30 minutes before the performance

How It Works

Teams will receive their theme 30 minutes before the event. Using that theme, they must create and perform an original live advertisement for a product or service of their choice. The ad must be funny, persuasive, and relevant to the theme, all delivered within 3 to 5 minutes.

Judging Criteria

Performances will be judged on:

• Creativity of the advertisement concept
• Humour and entertainment value
• Execution and stage delivery 
• Relevance to the given theme

Rules & Guidelines

• Team size must be between 3 and 6 members.
• Performance must be completed within 3–5 minutes.
• The theme will be provided 30 minutes before the event.
• Language of performance: Hindi or English.

Why Participate?

Madvertising Mania at SANKALP 2026 is the ultimate test of your marketing instincts and on-stage improvisation. It's not just a competition, it's a chance to prove that you can think fast, pitch smart, and own the room. If you're a management student who loves creativity and performance, this event was made for you.

Register your team now and get ready to pitch, perform, and win at SANKALP 2026.